Kevin Champeny
Search visibility and content architecture for a contemporary artist
A keyword cluster built around a mosaic art pillar page, an editorial brief and an 11-page article written to it, a robots file fix from a site audit, and the Search Console window that followed.
Under client agreement
The client owns this system. Ask and we will walk you through how it was built and what it changed.
- Headline figure
- 766 clicks / 8.25K impressions
- Status
- Delivered
- Practice
- Growth
- Sources
- 3 figures
9.3% CTR, average position 9.5, 6 July to 18 October 2025
Under client agreement
Contemporary art
dashboard export, document on record
The problem.
An established artist's work was found by people who already knew his name. The site had no structured content around his commercial mosaic work, so the mosaic-art searches that work actually answers, and the queries for individual pieces, were going to other pages.
What was built.
- Keyword research and search-intent mapping across mosaic art and related terms, organised as a cluster: a pillar page on mosaic art with subpages on unique wall art and mosaic art designs
- Article architecture: on-page heading structure and FAQ planning per piece
- Content production around the mapped terms, structured for how each query is actually asked: a production-ready editorial brief and an 11-page article package written for the mosaic art designs subpage
- A technical fix from a Semrush site audit: the robots file updated on 2 September 2025
Timeline.
Kick-off; keyword research and intent mapping
Technical fix live: the robots file updated after a Semrush site audit
The Search Console measurement window: 766 clicks, 8.25K impressions, 9.3% CTR
What this case claims, and what it does not.
On the record
- The Search Console window above, with its period
- The research and content-structure work listed, backed by the artifacts
- Branded clicks up 397% in the window, as the dashboard reports it
Withheld, and why
Figures that exist internally and are not on this page, with the reason.
- Sales, commissions, or enquiries
- None are attached to the traffic, so none are claimed.
- That the article caused the growth
- The gain is visible at property level, not per page, so it is reported as a window on the property rather than attributed to a piece of content.
Queries, as the dashboard shows them.
The top three queries, transcribed as the dashboard shows them: the artist's name, one artwork, and name plus art. The subject-term work (mosaic art and its neighbours) is where the research points; the window on record is the branded one.
| Query | Clicks | Change |
|---|---|---|
| kevin champeny | 323 | up 397% |
| gummy bear chandelier | 23 | previously 0 |
| kevin champeny art | 23 | up 1,050% |
Elsewhere on the site
Read next
- ReferenceThe evidence registerEvery record behind this page, what kind of evidence each is, and what is withheld.
- PracticeThe Growth practiceWhat Growth covers, what it costs, and the other work behind it.
- The workThe five practicesSoftware, data, automation, growth and talent: what each one covers and what it costs.
Where to next
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